Event Details

Join us monthly for quality networking and FREE professional development.

This session is just one in our 'Year of marketing stars!' A must attend. Professional development focuses on customer/member relations, organizational growth, marketing strategies, branding, and social media, Supported by the American Society of Association Executives: the Center for Association Leadership, ASAE members earn CAE credit for attending.'

August's Session

'MGI's Membership Marketing Benchmarking Report'

Featuring Scott Seril, CDM – Senior Account Director

Are you looking for actionable insights for running the most effective membership marketing program? The Marketing General Incorporated (MGI) Membership Marketing Benchmarking Report provides important data and analysis about the health of membership organizations and the satisfaction of their members.

What are the primary challenges to association growth?
• How do dues affect membership?
• Why do members join and renew?
• What are the common uses for social media?
• How does your association compare with similar associations?

MGI’s Membership Marketing Benchmarking Report gives individual and trade association leaders the tools they need to evaluate their own membership marketing strategies and tactics. Come spend an hour with MGI and find out how your organization compares.


ABOUT THE PRESENTER

Scott Seril, CDM – Senior Account Director
Scott specializes in nonprofit fundraising and has more than 25 years of experience in direct marketing. He has managed multi-million dollar marketing programs for a number of national and international nonprofit organizations focused on humanitarian, environmental, and animal rights issues. With his background in donor and advocacy communications, he offers MGI clients valuable insight and information unique to the fundraising field.

Register today!

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The Alexandria Brown Bag, founded and facilitated by Talisa Thomas-Hall, ACS ALB, THE ASSOCIATION WHISPERER, is a professional networking group that meets every month on the third Thursday of the month. Our meetings begin with networking at 11:30 a.m. and a professional development session beginning at noon and ending at 1:30 p.m.

Monthly sessions are presented by experts in the fields of membership development and engagement, marketing, business development, leadership skills and communication. The events are FREE and all are welcomed to attend. Early registration is encouraged. Bring your lunch and plenty of business cards. Free onsite and street parking are available.

Celebrating 12 years of innovative professional development!

Supported by ASAE: The Center for Association Leadership

Sponsored by

Marketing General Incorporated (MGI)

The Butterfly Wings Foundation


  • When: Thu Aug. 16
    11:30 am - 1:30 pm

  • Address: 625 North Washington Street
    Alexandria VA,US 22314

  • Web: Visit Website