Event Details

Join us on Monday, August 20 at 8:30 a.m. for the Alexandria Experiential Retail Summit: Holiday Edition. Please see below for additional details and register here for free by Monday, August 13.

Following last month’s popular Experiential Retail Summit at the Lyceum, Visit Alexandria and the Small Business Development Center are joining forces again to offer a follow-up session Experiential Retail Summit: Holiday Edition specifically designed to drive holiday sales by enhancing Alexandria’s nostalgic ‘shop small’ holiday shopping experience.

Please join us on Monday, August 20 at the offices of Visit Alexandria/SBDC, 625 N. Washington Street, Suite 400 for a workshop and personal consultation on ways to create eye-catching Holiday Windows for your retail shop. Our guest speaker will be visual merchandising expert D.P. Miller whose window designs are legendary who will offer a one-hour workshop on ways you can create a dazzling holiday window display with lights and Alexandria themed decorations (we’re talking tartan!). As an added bonus, participants attending the workshop can sign up to attend a one-on-one 15-minute design consultation with the experts for their business.

The cost for the workshop and consultation are free, but space is limited. Remember also that this is the perfect preparation for your application for a $250 window display grant.

Experiential Retail Summit: Holiday Edition Agenda:

  • Registration & continental breakfast: 8:30-8:45 am

  • Workshop: 8:45-9:45am

  • 15-Minute Consultations—On a space available basis on Monday & Tuesday, August 20 & 21 (bring photos of your window display area). Must sign up in advance. Please click here to schedule your consultation.

  • When: Mon Aug. 20
    8:30 am - 10:00 am

  • Address: 625 N. Washington Street
    Alexandria VA,US 22314

  • Web: Visit Website